That seems like a challenge for Apple to solve with a television. What actually holds it back is that the time it takes to turn on your TV, which usually ranges from 3-5 seconds to 10+ seconds, depending on your TV. It is always ready to be used within seconds. That is why there is no power button on the remote. It is based on a very power-efficient chip and whenever inactive, it switches to a sleep mode. What this means is that you never actually turn the Apple TV off. The first is that Apple TV is a small, always-on box.

If this is the first time you have considered Apple TV, I think there are 3 important things that you should know. Subscribe to our Newsletter, Facebook, twitter or RSS to receive notice when new reviews are publishedįirst impressions I have used Apple TV alongside other streaming devices such as Nvidia Shield, Chromecast Ultra, Xbox, PlayStation, Roku, Fire TV, LG webOS, and others since each product was launched, so I am quite familiar with the products and the differences. This review has been written by Rasmus Larsen with contribution and measurements by Torben Rasmussen So, can Apple TV 4K stand the test? Let’s find out.

This seems like the perfect time for Apple to make its grand entrance. At the same time, TVs have raced past cinema to adopt 4K and HDR. Streaming has set distribution free and TVs are turning into real computers with full operating systems. These years, the TV market is changing in fundamental ways.

4K and HDR are not new developments in the TV market but the Apple TV 4K has launched alongside a comprehensive iTunes catalog of movies in 4K HDR, and more importantly free upgrades from HD. The company usually waits until it go to market with a complete package. It supports the HDR10 and Dolby Vision formats. It represents the company’s foray into the world of 4K resolution and High Dynamic Range, with HDR being the more significant of the two.

First impressions - User interface - Measurements - Picture quality - Media player - Game console - ConclusionĪpple TV 4K is more than just a new 4K streaming player from Apple.

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